Building brand awareness among and generating opportunities to meet with owners of privately held companies was the goal of one of the nation's largest tax and audit firms. Broderick worked with the in-house team to develop an integrated marketing and business development campaign designed to build awareness and generate face to face opportunities with target decision makers.
Touch points included personal letters as well as thought leadership materials geared to issues relevant to top management within the private sector. Personal calls by the Broderick team on behalf of the client's local market leader are focused on setting up meetings to discuss issues relevant to private companies. Early campaign results are very positive.
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