To develop a successful brand, market, and business development strategy, you must talk to your clients and prospects to understand what they are thinking and buying. Organizations that consistently "take the pulse" of their markets have a distinct competitive advantage. Because our client base predominately sells to the C-Suite of major global companies, Broderick has developed significant experience approaching very senior decision makers. Through our market research services, we have conducted thousands of in-depth interviews with senior executives including CEOs, CFOs, COOs, CIOs, and General Counsel, across a spectrum of industries in major public and private organizations around the world. Our clients use this valuable market feedback to test service offerings, evaluate potential markets, assess brand strength, and create effective thought leadership programs. We offer three types of market research services:
Talk to Your Market
Two leading global consulting firms wanted to better understand what senior executives who engage consulting firms were thinking and buying. Broderick spoke to over 200 C-Suite executives around the world to test perceptions, assess buying trends, and evaluate potential markets.