Maureen Broderick, founder and CEO of Broderick & Company, is a pioneer of professional service marketing. She has spent 30 years directing strategic programs for many of the world's leading professional service firms. She began her business career in 1980 at Price Waterhouse (now PwC), as one of the firm's first marketing professionals and went on to serve as marketing director for Booz Allen Hamilton and as Chief Marketing Officer for the law firm of Brobeck Phleger & Harrison.
Maureen launched Broderick & Company in 1996. Her firm is one of the very few consulting firms to focus exclusively on the professional service industry. The firm provides strategy, training, and research to many of the world's leading firms. Maureen's client work at Broderick has included outsourced chief marketing roles with SRI International and Orrick. She has led market research and strategy assignments for Bain, Booz Allen & Hamilton, Deloitte, Ernst & Young, Fried Frank, Korn/Ferry International, KPMG, O'Melveny & Myers, PwC, Sullivan & Cromwell, and White & Case.
Maureen is the author of the top selling book, The Art of Managing Professional Services: Insights from Leaders of the World's Top Firms, published by Wharton School Press. The book is based on over 130 in-depth interviews of senior leaders of many of the world's most successful firms and has been hailed as one of the most comprehensive research-based guides to firm management ever written for the industry. She is a frequent speaker at industry forums and firmwide meetings and retreats.
Prior to entering the business world, Maureen was a professional ballet dancer, performing with several companies including the San Francisco Ballet. She, along with four other ballerinas, was recently recognized by the San Francisco Ballet for leading a major grass roots fundraising effort in 1974, which saved the company from bankruptcy. She claims it as one of her proudest achievements and her first official marketing campaign.
Maureen graduated from the University of San Francisco where she received a degree in business and an MBA in marketing. She lives in Tiburon, California with her husband of 27 years and their three children.
"High praise for Maureen Broderick and for The Art of Managing Professional Services. Maureen has bridged from the principles to the pragmatic in exploring the key drivers of firm success. In so doing, her analysis reflects the lessons of many - both in successes and failures - and presents a thorough compendium for today's and tomorrow's leaders. This analysis gives leaders a leg up in competing on the global landscape."