Many professional services firms rely on a few rainmakers to find, sell and do the client work. Business development is often not strategically planned, managed, or tracked and measured. As a consequence, new business can be sporadic and not result in the best work from the most strategic clients.
Many of our clients are very good at discussing their capabilities and ultimately closing business once they are in front of an interested decision maker. But strategically identifying and finding the highest opportunity prospective clients and convincing them to meet is very difficult and daunting even to seasoned rainmakers. Broderick works with clients to manage and support the business development process throughout the pipeline—from find to close. Our program combines regular thought leadership driven mailings with an ongoing calling program to schedule meetings with target clients and prospects.
Broderick works with clients to identify and profile prospective clients, develop thought leadership content of interest to these prospects, and then telephones prospects to schedule meetings to share knowledge and best practices. We work with clients to strategize each meeting opportunity, and we follow up and track each lead through the selling process.
The program is simple to launch and extremely effective for generating tangible business development opportunities and building market awareness.
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Learn more about how Broderick helped. [MORE] |
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Broderick helps clients effectively approach and grow key markets. [MORE] |
