Many of our clients have areas of their business that need special attention. Specific practices, geographies, industries or service lines that have significant potential for growth, but need to more effectively build awareness and generate the best work with the best clients and prospects.
Broderick works with our clients to develop go-to-market strategies to effectively approach and grow key markets.
We first develop a hypothesis of the highest opportunity buyers in the target markets. We then talk to a sampling of these prospective buyers to understand needs and buying behaviors, measure perceptions of our clients against competitors, and test propensity to buy specific service offerings. Based on this information, we map our clients' service offerings to target market needs and develop compelling messages to approach each category of buyer.
Broderick then creates an integrated marketing and business development tactical plan to approach the target market that details activities, timeline, ownership and metrics for tracking and measuring success. Broderick works with our clients to manage and support the implementation of the program.
These initiatives generate measurable return on investment.
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Broderick CEO Maureen Broderick speaks to sky radio about the challenges and opportunities for professional services.
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Broderick works with a global firm to revitalize a regional strategy. [MORE] |
