In our extensive research with C-Suite executives and senior decision makers, we have found that knowledge sharing is the key that opens doors. Repeatedly senior executives have told us that their number one criterion for selecting professional services firms is demonstrated knowledge of their industry and the issues they face.
Broderick defines thought leadership as a collection of valuable and original insights into business matters to help top executives think through their toughest problems. A good thought leadership program suggests that the people who developed these insights are worth following - aka - hiring.
Broderick works with clients to develop and execute thought leadership programs that build brand awareness, differentiate from competitors, and support and leverage business development activities. We support our clients' thought leadership activities on many levels - from the strategic development of firm-wide programs, to research, writing, production, and market distribution. Specifically, our services include:
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• | Thought leadership program architecture |
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How does thought leadership fit into your firm's marketing and business development mix of activities? What is a realistic thought leadership initiative given your budget and resources? What types of thought leadership should you produce - research based white papers, periodic short perspectives, provocative vs. practical? How do these programs get developed and executed? Broderick works with clients to design on-going thought leadership programs that strategically support their brand and business development goals, and are practical and sustainable within their organizations. |
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• | Thought leadership topic development |
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What are the issues that are keeping your clients up at night? What new trends are emerging? On which topics do clients want practical advice vs. innovative ideas? Broderick's market research team talks to the market to uncover these issues and recommends thought leadership topics that map to service offerings, positions our clients most effectively with key strategic buyers, and supports market development goals. |
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• | Market research and white paper development |
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For many of our clients, Broderick conducts in depth market research on specific topics, analyzes the data, and writes, packages, and distributes thought leadership publications. These publications can range from very in-depth white papers, to an on-going series of brief view points. |
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• | Integrated thought leadership campaigns |
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Broderick leverages thought leadership research and publications into very effective marketing and sales campaigns that incorporate direct mail and online distributions programs, webinars and briefings, face to face presentations to clients, public relations, and speaking platforms. In addition, Broderick's business development team uses thought leadership content as "the hook" to schedule knowledge-sharing meetings for our clients with their clients and target prospects. |
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Broderick speaks to 200 buyers of consulting services. [MORE] |
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Broderick uses market feedback to adjust focus, and boost awareness and sales. [MORE] |
